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Monday 27 March 2017

Verizon, an Elite Government Cell Phone Service Provider Brings Back the Unlimited Plan

Verizon is an elite Government cell phone service provider and has now resurrected their unlimited data plan, which hasn’t been available since July 2011. This Government assistance cell phone service provider reintroduces this plan to remain in the league of the fierce competition between the top cell phone service companies.

David Eger, a senior equity analyst with Edwards Jones says “Verizon was sitting out here as the only one that didn’t have an offering,” since all the giant cell phone service companies, like AT&T, Sprint, and T-Mobile offer unlimited plans.


What Drives Verizon to Come Out With this Plan?

Verizon is bringing back unlimited data, and its general competitive strategy due to last quarter’s statics. The report says that T-Mobile has added 857,000 and Sprint added 347,000 customers, while Verizon lost 36,000 subscribers. So, the company is expecting that their new plan will significantly bestow a positive impact in the upcoming quarter.

Price Comparisons between Different Government Cell Phone Service Providers

The price of the Government cell phone service provider Verizon’s new plan is $80 for one line and $180 for four lines. It is more costly than Sprint and T-Mobile that offer the single line for $60 and $70 and the 4 lines for $160. AT&T has a single line price of $100, whereas for four lines, the customers will pay $180.

People’s response to the Verizon’s Unlimited Plan

Investors see many benefits of this cell phone service company’s new plan. People are excited about the new plan, leading to new customers. Though this plan has only been around for a very short time, Verizon’s President of Operations John Stratton at a Deutsche Bank conference said “we’ve seen a pretty huge rush to unlimited.” Today, people do not look for a cell phone service carrier offering the maximum data, but go for the fastest and most reliable service provider. And Verizon outshines in this scenario as the company has been getting a lot more attention from customers, investors, and the media due to satisfactory services.

See Also: How Government Cell Phone Service Provider Verizon’s Unlimited Plan Affects T-Mobile

Drawbacks for Verizon due to its Unlimited Plan

Undoubtedly, the cell phone service company Verizon will get more customers, but its top paying customers’ bills will go down significantly. Customers using enormous data and paying penalties frequently due to exceeded data allowance can now pay a flat fee for the unlimited data and avoid all penalties. Also, Verizon will have to spend a hefty amount of money on maintaining a superfast network. The company will be spending $11.3 billion in the upcoming months to maintain the high speed network. This is much more than T-Mobile, which is spending $5.1 billion.

Conclusion   

The Verizon unlimited plan is more expensive than T-Mobile, but it is justified due to the superior network. People are flocking to its new plan due to the exceptional benefits. The appetite of customers to watch YouTube videos, go on Facebook, and send Snapchats will keep increasing in the future. At a time when data usage is on the rise, providing an unlimited data plan is inherently risky, but Verizon made the move to remain competitive.

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