Verizon Offers Simplified Data Plans and Cut Smartphone Access Charges

Verizon Wireless is cutting prices as well as access line charges for devices while abolishing a few data tiers. According to the carrier, the new rate plan structure will be simplified and, therefore, will appeal to the majority of customers.

From August 13, Verizon will shift to the new plans that include unlimited voice and texting and the capability of sharing data on up to 10 devices.

Verizon is removing other data buckets to enhance its More Everything shared data plan that includes 2GB for $40 per month or 4GB for $60, but customers get 1GB extra for $15. Those who require more than 12GB per month can consult other relevant plans with a Verizon Wireless customer representative.

In addition, Verizon is curtailing access charges in order to add devices. According to the new plan, each smartphone line will cost $20 per month that has been cut from $40, but only when the user has a two-year contract. If the customer has bought a phone through Verizon’s Edge equipment installment plan, this will cost around $15, or up to $50.

The vice president of pricing and promotion for Verizon, Rob Miller, said that the carrier conducted the comprehensive research with the customers, competitors, sales representatives and also with customer care representatives in devising the new plans. In an interview with Fierce Wireless, Miller announced that according to research on customer usage, four data buckets that have been chosen by Verizon “meet the demands of the vast majority of our customers.” Miller added, Verizon has simplified and cut down its access phone charges because the customers demanded so in the feedback. He said, “We think we delivered on that.” However, this is slightly complicated. Customers who are on a two-year contract and require the new pricing may adopt the plan, but the plan will cost them $40 per smartphone per month access charge and after the contract is over, Verizon will drop the access charge on its own to $20.