In a recent turn of
events, Sprint has made an attempt to capitalize on its subscriber additions
while it enters the critical fourth-quarter holiday shopping season.
The carrier announced
that it will reduce the cost of its 12 GB and 16 GB shared data plans by $10.
In the big marketing move for which the promotion is available from Nov. 14,
2014, to Jan. 15, 2015, the company is cutting its “data access charge” from
$25 per month to $15 per month on its $80 and $90 Sprint Family Share Pack
plans. The benefit will go to the customers signing up with the carrier during
the promotional period. Those who do so will pay the $15 access fee as long as
they remain with the plans, which also provide unlimited voice and texting. The
$80 plan provides 12 GB and the $90 plan provides 16 GB of data.
Sprint’s pricing
changes seem to be in line with those made recently by the nation’s top
carriers. Verizon Wireless released its promotional plans, in response to which
the competition is following suit by introducing their promotional offers to
market products and strengthen their customer base. AT&T is the one that
has not yet responded to the moves by other carriers. Its CEO has just made it clear
that although the pricing changes are inevitable, AT&T would not get drawn
into a larger price war.
Among other
developments, Sprint’s poorly received Family plans have been discontinued and
replaced with shared data plans that offer two times the amount of data as
compared to similar plans from Verizon and AT&T Mobility. For individuals,
Sprint is offering unlimited data plans that are $20 less expensive than
similar plans from T-Mobile US.
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